The Soul Of A New Microsoft

Businessweek.com has a new cover story titled The Soul Of A New Microsoft which  focuses on the new breed of leaders who are be paving the way for Microsoft to new branches of technology like the XBOX and Zune. The article predominantly focuses on the vice-president for design and development at its Entertainment & Devices unit, J Allard who was the team leader behind Zune.

lready, Allard and those like him are having an impact. They’re showing that strategies to move the company beyond Windows can emerge and be accepted by top brass as nonthreatening. A key moment came six years ago, when Allard insisted that the new Xbox video game console be developed without using Windows. In one meeting, Gates berated him for suggesting that the operating system wasn’t up to snuff. But Allard argued that it wasn’t specialized enough to handle video gaming. Gates eventually relented, in a decision that is widely seen today as a key to the console’s success.

The article is definitely an interesting read whether your into technology or business.

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