New Sophisticated Techniques For High Volume Rapid Video Production.
With the explosive demand for videos in the modern business market, more and need is seen for the rapid production of videos. Companies have been responding to this growing demand by the production of new technology, techniques and protocols which speed along the video production process. In a recent podcast, Louis Broom , the Manager of World Wide Creative Services, a sub-sub division of Microsoft, described techniques that his company is using in the studio and in the field to deliver rapid turn around videos.
Mr. Broom indicated that initially, his company simplifies the whole process, by defining ahead of time what types of media products they will be delivering. If a company demands a product which is not on their list, then that entails a discussion. This way, the members of his team are free to devote themselves to what they do best. The company is also able to maintain control of the process. His company is in the business of content development, and design, and whether overtly or covertly, they, the knowledgeable professionals make decisions about what is the best way to present the client’s material.
When working in the field, Broom’s camera men are instructed to capture on the fly, don’t go back. To insure that this process will work, they employ technology, which Broom’s company helped to produce, which allows the camera man to insert editing comments as they go along, and attach these comments to the appropriate place in the media file, through an editing marker system. If they are filming a speaker, and he stumbles, for example, the primary media person will click a button and create a marker with an added editing note, telling the editor that that segment requires fixing. This use of front line notes and markers, cuts out the timely process of having to sit down in the studio and wade through a whole series of shoots to make editing lists. Now, the notes are available as soon as the clips comes into the studio.
To combine all the various media files together, Broom and his colleagues use a dv rack and a utilities editor. This technology allows them to download any type of media, slides, audio clips, head shots of speakers, and add editing notes to the file.
Onsite audios can either be run into the video camera, and or into a mixer. Generally they employ an onsite mixer, if the shoot will require more than a couple of mikes. The on site camera man is hampered a little bit by having only one viewing screen versus three screens in the studio. However, the problem is manageable.
The file produced by the utilities editor is an asx file. The file can be sent to a satellite studio, and the combination of video material on the asf file and the text material on the asx file, provides all the info the editor needs to complete the assignment.
Thanks to Winmax Video of California for sponsoring this report. Winmax is a producer of rapid turn around trade show video and corporate videos
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