Companies are becomming more interested in brand indentity. same goes with the security application companies. The comanies are providing comprehensive support and free services in order to gain attention from the end users. Value added services also boost up the branding. One of the example is AEP in 2005. AEP launched a ...

The economy is chugging along nicely. Your sales are up, customers are happy and your company’s productivity is outdoing itself. Most companies would assume its brand to be in outstanding shape considering the positive results with the bottom line. Many times companies in the opposite galaxy address brand issues to ...

I noticed this week that the big financial group Citi has launched a new campaign. It’s actually quite well done on many fronts (I saw it first in a full-page ad in the Wall Street Journal; however, you can see an on-line version at www.citi.com/letsgetitdone). The tagline is “let’s get it ...

I noticed this week that the big financial group Citi has launched a new campaign. It’s actually quite well done on many fronts (I saw it first in a full-page ad in the Wall Street Journal; however, you can see an on-line version at www.citi.com/letsgetitdone). The tagline is “let’s get it ...

For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades: -         How can I increase sales? -         How can I increase my market share? -         How ...

For years, entrepreneurs, business owners and managers have wrestled with a number of questions about maintaining and growing market share and profitability. Here is a very short list of questions countless executives have asked themselves over the decades: -         How can I increase sales? -         How can I increase my market share? -         How ...

We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a brand is like a three-legged stool. To review, the three legs are: 1. The company’s vision of the brand 2. The consumers’ vision of the brand 3. Where your brand sits in the marketplace In ...

We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a brand is like a three-legged stool. To review, the three legs are: 1. The company’s vision of the brand 2. The consumers’ vision of the brand 3. Where your brand sits in the marketplace In ...

Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, ...

Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, ...

If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand, you might be surprised to learn that there are other benefits along the road to a focused corporate brand. The biggest might be employee satisfaction. Many times management leads by pushing ...

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