Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, ...

Are you on the trail for your brand’s essence? Does the scent of it tantalise but elude you? Perhaps there are a number of ways for identifying a brand’s essence. And perhaps the right approach depends on how the brand came to be in the first place. Some are no doubt created, think-tank style, ...

If you took a gander at my last article outlining the fifteen things to watch out for regarding your brand, you might be surprised to learn that there are other benefits along the road to a focused corporate brand. The biggest might be employee satisfaction. Many times management leads by pushing ...

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It’s been high up in the news columns of late - the U.S. car company Chrysler is being split off from its unfortunate marriage to the German company Daimler, and will return to its status as an unwed manufacturer. In fact, the Cerberus Capital Management purchase will give Chrysler a ...

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For those of you who don’t know much about PR, let me take a few minutes to share what I’ve learned over my 10-plus year career at four different PR agencies in NYC and Los Angeles. In short, PR CAN BE HUGE in terms of branding your business!! From my experiences ...

We’ve been talking about whether or not you had a 360-degree view of your brand and we identified that a brand is like a three-legged stool. To review, the three legs are: 1. The company’s vision of the brand 2. The consumers’ vision of the brand 3. Where your brand sits in the marketplace In ...